Should every home listing have a floor plan? With the growing popularity of 3D tours, floor plans are part of the package. Floor plans give home shoppers additional perspective on any tour, even an immersive 3D virtual tour. Adding a floor plan to a listing is gaining a lot of attention these days, and for …
Let’s face it: We’re not technically in a recession, but it sure feels like one. Right after COVID hit, consumers were enjoying historically low-interest rates and “pandemic prices” across the board. Now, things have shifted. Gas prices are on the rise, interest rates are going up, and the stock market is in a slump. The …
The Market’s Cooling Down, But This Real Estate Sector’s Still Heating Things Up Read More »
In today’s competitive market, real estate agents need to make use of a wide array of tools to promote themselves. This can include everything from partnering with local businesses to creating professional content for their social media feeds. With the following tips, real estate agents can stand out from their competition and attract new clients. …
Did you know that digital photos shot with a smartphone or a digital camera capture more than just the image? Today’s photos contain information called metadata that is individually created with each image. This data can include a plethora of details, including the size, dimensions, and, most importantly, the location. The day and time of …
How could your photos enter listing data for you? Read More »
Real Estate Photography Services If you’re in the market for a local real estate photographer, you should expect them to offer a comprehensive range of real estate photography services. After all, it’s not like we’re in 2010 when a point-and-shoot camera was enough to do the job. These days, real estate photography is a highly …
8 Services Your Real Estate Photographer Should Be Offering You Read More »
Flying Drones for Real Estate Photography Drones have become a hot topic in the photography world, with many photographers using them to achieve amazing shots. However, being in a new field means there are a lot of things that you have to know before you fly drones for real estate photography—whether for business or pleasure. …
5 Things You Must Know Before Flying Drones for Real Estate Photography Read More »
When you hire a professional real estate photographer to shoot your listings, you may not realize that the photo files you receive contain a lot more than images of the home’s interior and exterior. An image taken with a digital camera captures an incredible amount of data embedded in each photo file. The format used …
Last week, we mentioned that COVID brought a fresh set of trends to the real estate market. One, in particular, saw investors purchasing 18% of all homes sold in the U.S. last year. These trends speak to how certain buyers have found financial opportunities during the pandemic but also how they aim to improve their …
3 Innovative Tips for Finding New Buyers in Today’s Competitive Market Read More »
Real Estate Seasonality After COVID HomeJab’s new study found no significant changes in real estate’s historic seasonality despite low housing inventory and COVID-19’s impact. In other words, home buying and selling activities have remained most active throughout the spring and summer months, with a slump during the fall and winter, and this pattern has not …
Real estate investors bought 18% of all homes sold in the U.S. in 2021, nearly one out of every five homes. This marked a 12% increase in investment purchases year over year — the highest it’s been in over two decades — and twice as much as 2020. In total, single-family residences made up three-quarters …
Investors Are Reshaping the Post-COVID Rental Market — Here’s How They’re Doing It Read More »
In a recent study, HomeJab found a significant difference in the amount of marketing dollars agents spent on listings before and after COVID. The study looked at more than 43,000 professional real estate photography assignments over the last five years. One of the biggest takeaways from HomeJab’s research was that agents in “blue states” (e.g., …
New HomeJab Study Reveals “Blue Vs. Red State” Agent Marketing Spend Read More »
NFT stands for “non-fungible token”: a unique asset that can be transferred, traded or sold on a blockchain. Think of it as a one-of-a-kind piece of art or a collectible coin but with the added security and transparency of a digital ledger that can’t be altered, reversed, or removed. But how exactly are NFTs created …
Do you get the sense that someone or something is always keeping track of where you go on the internet? A 2021 report by Freedom House found that surveillance technology, which is a euphemism for “spyware,” “has given governments more capacity than ever before to flout the rule of law and monitor private communications at …
Data Privacy, Ownership, and the Promise of Blockchain in Real Estate Read More »
The world of real estate is evolving rapidly, and it’s important for real estate professionals and photographers to stay up to date on the technological advancements in the industry. One such innovation relates to the usage of non-fungible tokens (NFTs). This emerging digital technology allows photographers to solve several crucial issues in real estate image …
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