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Market Insights & Trends

How to Avoid Keyword Stuffing in Listings

how-to-avoid-keyword-stuffing-in-listings Learn how to effectively use keywords in real estate listings without falling into the trap of keyword stuffing. Enhance your SEO and engage buyers. keyword stuffing, real estate listings, SEO, long-tail keywords, property descriptions

Keyword stuffing can ruin your real estate listings. It makes your content hard to read, damages your SEO, and can even get you penalized by search engines. Instead, focus on using keywords naturally to create engaging, informative content for both buyers and search engines. Key Takeaways: What is Keyword Stuffing? Overloading content with repetitive keywords …

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Ultimate Guide to 3D Virtual Tour Software in 2025

ultimate-guide-to-3d-virtual-tour-software-in-2025 Explore how 3D virtual tour software is revolutionizing real estate marketing, enhancing buyer engagement and accelerating sales. 3D virtual tours, real estate marketing, property visualization, virtual tour software, buyer engagement

3D virtual tours are now essential for real estate marketing. They allow buyers to explore properties remotely, boosting engagement and accelerating sales. Properties with virtual tours get 87% more views, sell 31% faster, and can command 9% higher prices. Key takeaways: What they are: Interactive, digital property walkthroughs created using 360° cameras or smartphones. Why …

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VHT Studios Is Shutting Down — Here’s Why National Brands Are Turning to HomeJab

front exterior real estate photo

Big changes are happening in the real estate photography world. VHT Studios, one of the largest national photography companies, is closing its doors. Recently acquired by CoStar, VHT will cease operations entirely by the end of next month. It’s just the latest example of consolidation in the space, as other top names have been absorbed …

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Zillow Is Wrong to Ban Exclusive Listings

Compass lawsuit with Zillow

Zillow says its new listing policy is about fairness and transparency, but we see it differently. In reality, Zillow is flexing its dominance to protect its business interests, not to help homebuyers or sellers. The company’s recent decision to delist any property that was marketed privately before hitting the MLS is not about leveling the playing …

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FAA Drone Rules for Real Estate Agents

faa-drone-rules-for-real-estate-agents Learn essential FAA drone regulations for real estate photography, including certification, registration, and safe flying practices. FAA drone rules, real estate photography, Remote Pilot Certificate, drone registration, flight safety, aerial photography regulations

If you’re a real estate agent using drones for property photography, here’s what you need to know to stay compliant with FAA drone rules: Certification: You need an FAA Remote Pilot Certificate (Part 107). Pass the FAA exam, renew periodically, and stay updated on regulations. Drone Registration: Register each drone at the FAA DroneZone for …

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Illinois Drone Privacy Laws for Real Estate

Illinois Drone Privacy Laws for Real Estate

Using drones for real estate in Illinois? Here’s what you need to know: Get Permission: Always secure written consent from property owners and anyone visible in your footage. Follow FAA Rules: Obtain Part 107 certification, register drones over 0.55 lbs, and avoid no-fly zones. Respect Privacy: Don’t film private spaces or identifiable individuals without consent. …

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How Seasonal Changes Impact Real Estate Sales and Photography: 7 Tips to Stay Ahead of the Market

Seasons change — and so do real estate trends.  As the market moves into its slower months, real estate agents need to be more strategic than ever. According to the National Association of Realtors, the fall and winter seasons see a dip in activity, but that doesn’t mean opportunities disappear. In fact, the right adjustments …

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Real Estate Photography Orders Surge as Market Heats Up: What’s Behind the Spike?

front exterior photo of home in Bridgeport, PA

Over the past two weeks, HomeJab has experienced a record surge in real estate photography orders. The increase comes as more property listings flood the market, setting the stage for an exciting time in real estate. But what’s driving this sudden wave of activity? Fed’s Decision to Lower Interest Rates For the first time in …

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10 Video Tech Startups Driving Innovation in 2024

Video tech 2024

Video technology is evolving at an unprecedented pace, transforming how we create, share, and engage with content. Here are 10 startup companies that are redefining the video tech industry, making it easier and more exciting than ever to interact with video content. Quench.ai Location: Murrieta, California, United States Website: quench.ai Quench.ai is an AI learning …

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Is Virtual Staging Getting Priced Down?

virtual staging in the basement

Virtual staging has been an essential tool in real estate marketing for several years. However, with the advent of AI-generated content, we’re witnessing a significant shift in the market, driving prices down. The Impact of AI on Virtual Staging Prices A few years ago, virtual staging required a human touch—detailed attention to each element to …

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5 Vacation Rental Tech Startups to Watch in 2024

vacation rental property in Kissimmee, FL

The vacation rental industry is evolving rapidly, and innovative tech startups are at the forefront of this transformation. Here are five companies that are making waves with their cutting-edge solutions, each offering unique benefits to property managers, homeowners, and travelers alike. 1. Topkey Website: Topkey Headquarters: San Francisco, California Overview: Topkey offers an app designed …

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Top Photography Companies to Watch This Year

top photography companies in 2024

The world of photography continues to evolve, driven by innovation and technology. As we look ahead, several photography companies stand out for their pioneering approaches and potential impact on the industry. From AI-driven platforms that revolutionize how photos are taken and processed to community-focused enterprises changing how visual content is shared and monetized, these startups …

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Philadelphia vs New York City: An In-Depth Comparison

Philadelphia vs New York City

Philadelphia and New York City are iconic East Coast cities with unique charms and challenges. The ongoing debate of Philly vs. New York underscores the distinct cultural and lifestyle differences between the two. Whether it’s the cost of living or the rich urban life, the comparison continues to spark interest. Both cities offer unique experiences …

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Embracing Digital Media in the Wake of NAR’s Historic Settlement

historic NAR settlement March 2024

In a landmark decision that’s set to reshape the real estate landscape, the National Association of Realtors (NAR) has reached a settlement that promises to dismantle long-standing commission structures, signaling a seismic shift in the home buying and selling process. This pivotal moment not only alters the financial dynamics of real estate transactions but also …

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