Should you choose seasonal or year-round photography for real estate? It depends on your property’s features, timing, and marketing goals. Seasonal photos highlight specific times of the year (like snowy winters or blooming gardens), while year-round photos offer timeless appeal. Key Points: Seasonal Photography: Highlights seasonal charm (e.g., fall foliage, summer pools). Creates emotional connections …
There are two realities shaping today’s office space real estate market. Real estate listings with professional photos sell 32% faster than ones without. At the same time, the value of office properties is expected to plunge 26% by the end of next year, as companies adjust to remote and hybrid work trends. For commercial real …
The Secret to Leasing or Selling Office Space: Professional Photography Read More »
Did you know that 1 in 4 Americans went camping last year? That’s right. Nowadays, everybody’s a Brownie or a Boy Scout — and all those people are potential guests trying to figure out where to stay. Campgrounds and RV parks must compete harder than ever to catch travelers’ attention as outdoor travel booms. In …
Campground Marketing: Why Professional Photos Matter & How to Use Them Read More »
Here’s something that might surprise you: Vertical videos yield a 130% higher engagement rate than horizontal ones. That’s no small difference. This statistic alone suggests a shift in how we should be approaching real estate marketing, but is vertical video truly the future? With platforms like Instagram Reels, TikTok, and YouTube Shorts prioritizing vertical content, …
Vertical Video: Is It the Future of Real Estate Marketing? Read More »
Instagram, TikTok, YouTube, Facebook… marketing can feel overwhelming, right? Each platform has its own set of rules, and navigating them can feel like a never-ending puzzle. Plus, not to mention, we already know that photos aren’t enough for real estate listings. You must consider a real estate video strategy. However, there’s one simple decision you …
Maximizing Real Estate Video Impact: When to Go Horizontal vs. Vertical Read More »
Did you hear? Lower interest rates are coming. According to Reuters, the Federal Reserve is expected to make its first first rate cut this fall with a quarter-point reduction. This move is aimed at reducing the risk of recession while keeping inflation in check. It offers relief to both consumers and businesses. Although many experts …
Fed Rate Cuts Are Imminent: List Your Home Before the Fall Market Surge Read More »
When it comes to real estate marketing, photos are the go-to choice for most sellers. In fact, 63.9% of HomeJab orders consist of photos only. It’s easy to see why – photos are familiar, straightforward, and they do a solid job of showcasing a property’s features. But here’s the thing: in today’s competitive market, a …
Take a moment and guess how many people across the world use social media. Any clue? According to Forbes, the answer is 4.9 billion people. And what’s more is that, by 2027, that number is expected to reach nearly 6 billion. In other words, standing out in this vast digital world is more challenging than …
How Professional Real Estate Photography Improves Social Media Engagement Read More »
Here’s a fun fact for you: the human brain processes images 60,000 times faster than text. That means visual content is significantly more likely to be remembered and acted upon. The competitive world of real estate demands you take every advantage you can get. Catching a potential buyer’s eye is the foundation of a sale. …
Boosting Email Campaigns with Professional Real Estate Photography Read More »
A real estate listing is just a quick description and some photos of the property, right? Unless you want potential buyers to swipe past your listing, it’s time to rethink it. One way to do that is by utilizing lifestyle photography, which goes beyond basic images to capture the essence of living in a space. …
Lifestyle Photography in Real Estate: What Is It and Why Is It Important? Read More »
Did you know that, according to the National Association of Realtors, 80% of consumers watch videos online each week – and half of those users have been influenced by a video to make a purchase? This staggering statistic shows the immense power of real estate video marketing in the housing industry. Real estate video marketing …
How Professionals Can Benefit from Real Estate Video Marketing Read More »
As real estate agents, your listing photos are arguably the most important factor in getting potential buyers through the door. The second a buyer lays eyes on that online listing, their mind is already made up on whether they’re intrigued or ready to keep casually scrolling. That means, you only get one split-second chance to …
The Cost of Mediocre Listing Photos (And Why Investing in Quality Pays Off) Read More »
While sunny, beachside destinations often steal the spotlight in vacation planning, the bustling vibrancy of city dwellings holds its own allure. From the iconic streets of New York City to the cultural richness of Chicago and the glamor of Los Angeles, urban getaways offer an array of experiences that captivate solo travelers, friends, and families …
Highlighting the Vibrancy of City Vacation Rentals Read More »
Unlike custom homes, where the buyer is typically involved in the design and construction process from the start, spec homes are built based on the builder’s speculation about what will appeal to potential buyers in the market. These builds are often constructed in new developments or established neighborhoods where there is demand for new housing, …
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