Over the past few years, floor plans have been touted as a must-have feature for real estate listings. Proptech companies and platforms claim they’re essential, and some even suggest they’re now included in one out of every three listings. But when you actually look at the numbers—or browse listings yourself—the reality tells a very different …
Why Everyone Talks About Floor Plans — But Almost Nobody Uses Them Read More »
Artificial intelligence is transforming almost every industry — and real estate photography is no exception.Apps now promise to turn smartphone pictures into “pro-level” images. AI can green up lawns, replace skies, brighten interiors, and even generate walkthrough videos. But does that mean agents will soon ditch professional photographers? Not quite. Here’s what’s really happening — …
Real estate agents spend good money on beautiful photography — but who actually owns those images once they’re delivered? If you’re like most agents, you assume paying for photos means you own them outright. In reality, U.S. copyright law says something very different. Misunderstanding this can create legal headaches, MLS violations, and awkward conversations when …
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